About RUMA

Telling our story is talking about agribusiness...

a tractor pulling a plow behind it on a farm
a tractor pulling a plow behind it on a farm
The Starting Point

RUMA was born from a reality lived firsthand by Geodata, an agribusiness company that experienced the struggles of finding quality marketing.

We tried several agencies, but the generic campaigns didn’t represent us. The lack of understanding about agribusiness resulted in messages that didn’t connect with the real audience in the field.

The feeling was one of frustration: it seemed like agribusiness was invisible in marketing.

small airplanes on a runway
small airplanes on a runway
The Decision to Do Things Differently

After so many failed attempts, Geodata made a bold choice...

To create its own solution.

Thus, RUMA was born — an agency designed for agribusiness, by those who truly understand agribusiness. Strategies that speak our language. Content that genuinely connects with our audience. Campaigns that represent the essence and impact of the sector that drives Brazil.

An aerial view of a farmland scene with a tractor and a harvester working on a field. The landscape is divided into two main sections: the top has harvested brown, bare earth, while the bottom is lush with green crops. The harvester is connected to a trailer, collecting the harvested material.
An aerial view of a farmland scene with a tractor and a harvester working on a field. The landscape is divided into two main sections: the top has harvested brown, bare earth, while the bottom is lush with green crops. The harvester is connected to a trailer, collecting the harvested material.
A New Marketing

A Solution Made to Connect

We are children of the land, and we know what agribusiness needs. We don’t follow ready-made formulas, but create new paths.

We turn stories into campaigns that inspire and deliver results.

We show Brazil and the world that agribusiness deserves to be well represented, even beyond the field.

woman in blue long sleeve shirt wearing brown hat standing in corn field during daytime
woman in blue long sleeve shirt wearing brown hat standing in corn field during daytime

RUMA is not just an agency, it’s a movement to give agribusiness the prominence it deserves.

Together, we move forward on the path of agribusiness.

A Call to the Future